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Certified Business Professional - Marketing

Course Overview

The CBP Marketing course is geared towards persons interested in pursuing a career in marketing or improving their marketing skills. The course provides the essential information and skills required by professionals who have to make marketing decisions that are important to the direction and performance of an organization or business. If a practical approach to marketing in any environment is what you need, then this course is for you.

The first part of the course introduces the challenges of marketing and teachers some of the essential skills needed to address these challenges and be successful at marketing. It also gives direction as to how to develop a marketing plan, understand consumer behavior, assess both the product and the market, segment a market and instruct students about the importance of positioning. Students will learn how to create an effective marketing strategy.

The second part of the course covers the importance of effective communication with potential and current customers, and setting appropriate communication goals. It also gives direction regarding product presentation, pricing, and distribution. Finally, the course instructs students about technology in marketing, including the use of web sites, e-mail marketing, search engine marketing, and social media marketing.

After completing this marketing course, students will understand why and how marketing affects business and be able to implement a successful marketing plan of their own.


The CBP Marketing course aims to prepare business professionals for work in the marketing function of organization, providing them with information on the challenges that marketers face in today’s business environment, providing an understanding of consumer behavior, how to develop marketing plans, target marketing and brand positioning, in addition to tying in the important of effective communication with the function of marketing, amongst other important points.

The CBP™Marketing manual covers the following topics:

  • Introduction to Marketing
  • Consumer Behavior
  • Developing a Marketing Plan
  • Introduction to Product and Market Assessment
  • Target Marketing and Segmentation
  • Brand Positioning
  • Marketing Strategy
  • Communication Goals
  • Product Planning
  • Pricing
  • Distribution
  • Technology in Marketing
  • Marketing Strategy Evaluation


This course requires that students meet the following prerequisites

1.The candidate must have a commitment to the pursuit of excellence

2.The candidate must have completed or be in the process of completing a high school or secondary school diploma or similar educational standards.

Certification preparation

This module prepares candidates to sit the Certified Business Professional exam –E30-708

Arrange to take the certification test for this course within six weeks of acquiring the course materials, as exams are updated regularly in accordance with current versions.

Upon completing the course, you will possess the training and skills required to achieve the CBP Professional certification or the CBP Master Executive™certification.(You must possess the CBP Executive™certification to achieve the CBP Master Executive™designation.)

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